Master Strap

Founder & Director of Sales Strategy
2012 – 2025
Created and brought to market an innovative music product line, overseeing all sales channels from idea to scale.

  • Developed and executed sales strategy across B2B and B2C channels, including DTC and wholesale.

  • Built and managed a catalog of nearly 1,000 SKUs.

  • Constructed full e-commerce funnel: website, paid ads, email campaigns, and CRM integration.

  • Led outreach to retail partners and built key partnerships — including an NCAA licensing deal.

  • Negotiated contracts and managed fulfillment, pricing strategy, and international sales.

Sales Highlights:
• Generated 6-figure revenue in under 12 months
• Built partnerships with NCAA and major retailers
• Expanded into international markets
• Converted 30%+ of cold outreach into wholesale accounts

Monmouth Music Academy

Founder & Director of Sales
2009 – 2025
Launched and scaled a private music academy into a thriving business.

  • Led all sales operations, including enrollment, upsells, and retention strategy.

  • Built and managed sales funnels for new student acquisition via email, phone, and in-person.

  • Created long-term client relationships, boosting lifetime value and referrals.

  • Recruited and trained instructors while maintaining full revenue oversight.

Sales Highlights:
• 1000+ students enrolled
• 90%+ annual retention rate
• Built a referral-driven pipeline from scratch

All Star Dogs

Sales Executive
2016 – 2019
Led B2B sales efforts for a fast-growing pet accessory brand in the sports merchandise space.

  • Sold licensed products to professional sports teams, stadiums, and retailers.

  • Managed outbound strategy: cold outreach, lead generation, and follow-ups.

  • Attended trade shows and negotiated large-scale purchase orders.

Sales Highlights:
• Drove 70% YoY B2B growth
• Top revenue-generating sales rep two years in a row

Garth Brooks rocking our Notre Dame guitar strap.